From London commuter to luxury travel curator — Laura’s channelling her love for planning into building something extraordinary.
Meet Laura Ray, the mastermind behind Holirays Kent and one of our most inspiring success stories.
Since joining JLT in August 2024, this former London commuter has transformed her passion for organising group trips into a thriving travel business specialising in multi-centre adventures, honeymoons, and luxury escapes. What started as a way to channel her energy during newfound work-from-home flexibility has become something much bigger.
Travel Niche & Style
Laura brings a thoughtful, detail-oriented approach to every booking. She thinks beyond just flights and hotels; she considers what someone truly wants from their getaway. Planning a city break? She’ll find the perfect location. Got a client training for a marathon? She’ll hunt down hotels with top-notch gyms. Her personal travel experiences fuel her recommendations, and her natural knack for organising shines through in every itinerary she crafts.
The JLT Journey So Far
Laura joined JLT in August 2024, and the numbers speak for themselves; she’s already hit an incredible £973k in bookings and counting. Her proudest moments come from the personal connections she builds. “I’m always proudest when someone returns to me or recommends me to family and friends,” she shares. Her next milestone? Breaking through the £1m sales mark, and she’s almost there.
Coming from another agency, Laura knows the difference JLT makes. “Joining JLT has been the best thing I’ve done,” she says. The supplier access and rates mean she rarely loses a sale on price, giving her the competitive edge that matters.
Memorable Booking Moment
Laura’s standout booking? A safari adventure for a couple celebrating their 25th wedding anniversary. She arranged for them to see the last remaining white rhinos in Africa, an incredible, once-in-a-lifetime experience that left everyone involved in awe. “Kind of jealous of this one!” she admits with a laugh. It’s bookings like these that remind her why she loves what she does.
Words of Wisdom
Laura’s biggest surprise? “How much admin there is in the background!” But she’s also discovered tools that make the work smoother. “It’s super easy to compare quick prices rather than opening up every supplier’s website.”
Her travel tip comes from hard-won experience: after her luggage went missing on safari last year, she never travels without an outfit in her hand luggage and an AirTag in her checked bag. Smart advice from someone who’s learned the ropes.
Laura’s already planning her next personal adventure — stealing that awesome two-week Canada fly-drive itinerary she created for a client. When your own work inspires your next holiday, you know you’re doing something right.
We’re so excited to watch Laura’s journey unfold as she approaches that £1m milestone. Her blend of professional precision and genuine care for her clients makes her exactly the kind of agent we love celebrating — and we know this is just the beginning!
