She’s turning life’s biggest moments into holidays that feel as special as they deserve.
Abigail Crooks is the founder of AC Escapes, based in Carlisle, Cumbria. Her focus? Celebration travel. Honeymoons, anniversaries, milestone birthdays, and those meaningful escapes where every detail counts.
What stands out about Abigail is her calm, considered approach. She’s not interested in rushing people through a booking. She wants to understand what the trip should feel like before she starts planning it.
Her Travel Niche and Style
Abigail has carved out a clear space in the celebration travel market. She works with clients marking life’s big moments, and she brings a personal, thoughtful touch to every booking.
Her dream destinations to send clients? The Maldives or Italy. Two completely different vibes, but both perfect for the kind of meaningful trips she loves to plan.
What makes her approach different is simple: she focuses on the feeling first. Every itinerary is built around the client’s occasion, lifestyle, and priorities. No generic packages. No one-size-fits-all. Thoughtful planning, honest advice, and a personal service from start to finish.
The JLT Journey So Far
Abigail joined JLT in June 2025 and has been building steadily ever since.
Her proudest win so far? Finding her niche and building confidence in her value as a travel specialist. Not someone who books trips. Someone who plans experiences around people’s lives and celebrations. That distinction matters to her, and it shows in how she talks about her work.
Her next goal is clear: consistent monthly bookings and becoming the go-to celebration travel expert in Carlisle and Cumbria. She’s building locally, intentionally, and with purpose.
What Makes a Trip Memorable
For Abigail, memorable trips come from having time to do things properly. Her top tip for clients? Plan earlier than you think you need to.
“The best options, upgrades, and value usually come from having time,” she says. “Not rushing at the last minute.”
It’s practical advice, and it reflects her whole approach. She wants her clients to feel calm, supported, and excited. Not stressed. Not overwhelmed. Travel should feel like something to look forward to, not another thing on the to-do list.
Words of Wisdom
When asked what she’d tell someone on the fence about joining JLT, Abigail’s answer was clear:
“If you’re willing to learn, show up consistently, and build real relationships with clients, JLT gives you everything you need. You’re never on your own. But you still get to build a business that feels like you.”
One thing that surprised her since joining? How much support and structure there is within JLT. The systems, training, and community genuinely set you up to succeed if you commit to the process.
And her favourite thing about the JLT system? The people.
Cheering You On, Abigail!
Abigail is six months into her JLT journey, and she’s already building something meaningful. She knows her niche. She knows her value. And she’s showing up consistently to make it happen.
We’re so proud to have her in the community, and we can’t wait to see where AC Escapes goes next.
