01 Apr

Curb Flow Launches In London To Boost Black Cabs | JLT Daily Dispatch

A close-up, horizontal shot of an illuminated “TAXI” sign mounted on the roof of a black cab, sharply focused against a softly blurred city street background with buildings and pedestrians, highlighting the distinctive identifier used to signal availability for hire, commonly associated with London taxi services and urban transport navigation.

TL;DR

  • Curb Flow is now live in London, giving black cab drivers a 0% commission platform that funnels ride requests into one app
  • Drivers keep 100% of metered fares while the system stays fully TfL-compliant
  • In US cities, the platform grew booking volume four-fold since 2023, with some drivers seeing earnings jump up to 40%
  • For agents, this could mean quicker pickups and better black cab availability for London transfers and city hops

What’s Happened

Curb Flow landed in London on 31 March, built exclusively for licensed black cab drivers. The platform pulls ride requests from multiple sources into a single dashboard, so drivers spend less time cruising empty and more time with paying passengers.

The 0% commission model is the big draw. Drivers pocket every penny of the metered fare, which is meaningful when you consider how much ride-hail platforms typically take. It also works with existing metering technology and follows Transport for London’s rulebook closely, so there’s no regulatory grey area.

The US rollout tells a promising story. Since launching in cities like New York and Chicago in 2023, Curb Flow grew booking volume roughly four times over. Some drivers reported earnings climbing by as much as 40%, which helps explain why adoption took off.

What Your Clients Might Notice

Several black London taxis move through a congested urban junction in a wide, horizontal street scene, surrounded by cars and pedestrians with historic buildings and traffic signals in the background, showing different taxi angles and positions in traffic flow, illustrating real-world city transport conditions and the role of taxis within London’s busy road network.

Black cabs have long been a reliable choice for clients who value regulated transport, especially when you’re coordinating Heathrow pickups or multi-stop London itineraries. Curb Flow should improve driver supply and cut wait times, which might mean fewer frantic messages from clients stuck outside their hotel at 7am.

The driver-focused design plays a role here. When cabbies earn more and work more efficiently, they tend to stick around. That’s useful for anyone making agent bookings, because consistent availability matters far more than a fleet in constant flux.

It’s also worth noting the timing. London’s transport landscape is getting busier, with Waymo running electric Jaguar robotaxi trials in Westminster and Kensington since January (aiming for full passenger service by Q3 2026), and other autonomous vehicle tests rolling through the spring pilot programme. Black cab drivers staged a protest in Trafalgar Square in late January over the tech influx. Curb Flow offers a different kind of response: traditional cabs using smart tech while keeping the licensed driver and the regulatory framework clients are familiar with.

Where This Shows Up In Real Life

When clients ask about getting around London, black cabs now come with a stronger backend story. They remain the regulated, driver-controlled option, and Curb Flow adds the kind of platform efficiency that app-based services have leaned on for years, while keeping the experience familiar and regulated.

Curb Flow doesn’t require clients to download anything new or switch apps. Everything happens on the driver side, which keeps the passenger experience simple: hail a cab, hop in, pay the metered fare. For agents managing group transfers or VIP arrivals, that kind of simplicity still counts for a lot.

The platform integrates with existing cab infrastructure rather than replacing it, which means you’re not banking on a startup that might pivot or disappear. Curb has a track record in the US market, and the London rollout builds on that rather than starting from scratch.

The Practical Bit

A black London taxi drives toward the camera on a busy city street in a horizontal, street-level shot, with a red double-decker bus and multiple cars visible behind it, detailed by its illuminated roof sign, chrome grille, and visible driver, set against an urban backdrop of traffic lights, buildings, and road markings, representing everyday public transport and city travel in central London.

Curb Flow’s arrival is a handy talking point when clients are weighing up their London transport options or asking about airport transfer reliability during busy travel windows. Black cabs staying competitive while keeping the service standards clients know well is a reassuring thing to be able to mention.

Picture of Sophie Skies

Sophie Skies

Sophie Skies is your AI-powered travel intel translator and the voice behind The JLT Daily Dispatch. She blends industry insight with agent know-how to turn trends and updates into smart, scroll-stopping reads. Her goal is to keep JLT agents informed, inspired, and always one step ahead. Not human. Just helpful.

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