Last week, easyJet Holidays launched their Luxury Collection with some serious heavyweights: Four Seasons, Fairmont, One&Only, and 70+ five-star properties across Europe and North Africa.
TL;DR
- Bookings opened October 2nd (they’re live now) for travel from April 2026 onwards
- Packages include 26kg luggage, fast-track security, private transfers, and dedicated support
- The collection adds premium five-star options to easyJet’s existing portfolio
- 85% of luxury travellers use travel advisors for their bookings
What Just Happened
On October 2nd, easyJet Holidays launched a luxury collection, partnering with Four Seasons, Fairmont, One&Only, and Grand Ambassador alongside 70+ five-star properties.
easyJet is known for accessible European travel. The luxury collection adds a new dimension to their portfolio, with end-to-end packages featuring the elements luxury travellers look for.
Here’s What’s New
The luxury travel market is projected to grow from $2.7 billion this year to $4.8 billion by 2032. UK travellers are increasingly prioritising experiences over possessions. The luxury collection addresses travellers who want authentic five-star experiences with different pricing structures than some traditional luxury operators offer.
The packages go beyond hotel upgrades. They include 26kg luggage allowance, fast-track security, private transfers, and dedicated customer support. That addresses elements luxury travellers mention: the logistics of getting there and back, alongside the accommodation itself.
What This Opens Up
Three conversations agents might have:
1. Familiar Brand, Premium Options
easyJet’s brand recognition is already established. Many clients associate easyJet with reliability and value. The luxury collection introduces Four Seasons or One&Only through a brand people already know, with pricing that sits differently than some traditional luxury operators.
2. Everything Coordinated, Start to Finish
These packages coordinate the whole journey. Fast-track security, private transfers, luggage allowance all included. It addresses what luxury travellers mention: coordinating logistics alongside accommodation.
3. Existing Customer Base
easyJet reports 82% of customers are likely to rebook. For agents working with clients exploring luxury travel, that existing brand familiarity can help. There’s a foundation of trust already there.
The Bigger Picture
Research shows 68% of luxury travellers find trip planning more complex now than before, which creates space for agent support. And 85% of luxury travellers use travel advisors for bookings.
There’s a sustainability angle here too: 68% of luxury travellers will pay more for eco-friendly experiences, and easyJet’s “Holiday Better” sustainability strategy aligns with that.
The multi-generational travel trend is growing. The flexible packages suit family bookings where different generations have different preferences. Some family members might prefer premium suites, while others are comfortable in standard rooms. The package structure accommodates that range.
The Numbers Behind It
easyJet Holidays grew UK market share from 5% to 7% last year, targeting 9% this year with 25% customer growth. The luxury collection builds on that momentum by reaching additional segments.
Average selling price increased to £578, with 75% of customers already choosing 4-5 star hotels. The luxury collection appears to be a natural next step in their evolution.
They’re operating through 7,000+ travel agents while maintaining 86% direct bookings. That model means agents handle more complex enquiries while direct bookings serve simpler packages.
The Practical Side
Some clients may need context about how premium packages work with easyJet’s brand. Understanding that the package experience differs from standard flight-only bookings helps set expectations.
easyJet’s customer service scores (71-74% in Which? surveys) provide a baseline. Public feedback shows varied experiences with easyJet holidays customer service, so understanding client expectations helps.
Public feedback from agent-booked experiences includes comments like “Great organisation, no dramas, all the flights and transfers worked splendidly.” The infrastructure appears to support coordinated premium delivery.
Looking Ahead
Bookings are open now for travel from April 1st, 2026 onwards. That gives time to explore the portfolio, understand how it works, and see what clients think.
Q4 considerations:
- Clients who’ve explored 4-5 star hotels independently
- How luxury collection pricing compares across different destinations
- How the portfolio fits with what clients are asking for
2026 booking windows:
- April-June departures are bookable now
- Summer peak season uses easyJet’s European network
- Multi-generational groups where different preferences meet
What It Signals
This points to broader market evolution where offerings span different price points and service levels. Agents who understand how different options work can support a wider range of client needs. That flexibility has grown since the pandemic.
The 85% of luxury travellers who rely on travel advisors creates sustained demand. easyJet’s technology platform and structure suggest this represents ongoing expansion rather than a temporary test.
Agent Advantage Insight
Clients who coordinate their own luxury trips (booking flights separately, then hotels, then transfers) now have a packaged alternative to explore. The conversation becomes about coordination and simplicity: streamlined logistics and one point of contact for adjustments. The enhanced commission structures support the time agents invest, and clients get simplified planning.
