TL;DR
- Marriott Bonvoy has signed a multi-year partnership with the International Cricket Council, running through 2029
- The deal makes Marriott the Official Accommodation Partner for all ICC Men’s events, including World Test Championship Finals in the UK in 2027 and 2029
- 260 million Bonvoy members get exclusive access to bespoke packages, hospitality, and stays across 450+ properties in host markets
- Partnership kicks off with the ICC Men’s T20 World Cup 2026 in India and Sri Lanka from 7 February
- UK finals offer a home-turf option for cricket-loving clients
Cricket and Hotels on a Global Stage
Marriott Bonvoy announced a partnership with the International Cricket Council on 9 January 2026, positioning itself as the official home-away-from-home for cricket fans through 2029. The deal links two billion cricket fans worldwide with Marriott’s 260 million loyalty members, offering exclusive packages and hospitality at every major ICC Men’s tournament.
The partnership covers a packed schedule: the ICC Men’s T20 World Cup 2026 starting 7 February in India and Sri Lanka, the World Test Championship Finals in 2027 and 2029 (both in the UK), the Men’s Cricket World Cup 2027 in South Africa, Zimbabwe, and Namibia, the Men’s T20 World Cup 2028 in Australia and New Zealand, and the Champions Trophy 2029 in India.
The UK Connection
For UK-based clients who love cricket, the World Test Championship Finals in 2027 and 2029 are worth noting. Both are hosted on home soil. Marriott’s footprint of over 450 properties across ICC host markets means solid options for fans, teams, and officials alike. Bonvoy members can access bespoke packages through ICC Travel and Tours, combining match tickets with accommodation and local activations.
Cricket fans tend to be planners. They book early, travel in groups, and are happy to spend on experiences that matter to them. If you have clients who follow the sport, this partnership puts some useful options on the table.
For Your Client Conversations
Marriott Bonvoy members will enjoy curated content, venue hospitality, and exclusive access to ICC events. The programme is designed to reward loyalty with experiences, not simply points. Jay Shah, ICC Chair, and Rajeev Menon, President of Asia Pacific at Marriott International, both highlighted the partnership’s aim to unite cricket’s global passion with travel across nations like India, Australia, and the UK.
For clients already in the Bonvoy ecosystem, this adds a compelling reason to book through Marriott properties. For those not yet members, joining is straightforward and opens up cricket experiences they might not find elsewhere.
Agent Advantage Insight
UK agents with cricket-loving clients may find the World Test Championship Finals in 2027 and 2029 useful to mention. Home-turf events with Marriott inventory and Bonvoy packages through ICC Travel and Tours could make for a smooth conversation starter.
