Majorca sells itself. But finding the right family resort on the island? That takes a good agent with solid product knowledge.
O7 Bellevue Club in Puerto de Alcudia is one of those properties that delivers more than you would expect from a 3-star. Over 250,000 square metres. More than 1,400 apartments. Thirteen outdoor pools. An entire village-style leisure hub called Pueblo Espanol with its own restaurants, bars, fairground rides and an open-air theatre that seats 2,500 people.
And yet, it works. Families keep coming back because the space means it never feels crowded, the all-inclusive keeps things simple, and kids are entertained from morning to night. Within JLT, agents have found that getting the family resort recommendation right is what turns a one-off booking into a returning client. Bellevue Club is that kind of property.
The Agent Snapshot
- Property: O7 Bellevue Club, Puerto de Alcudia, Majorca
- Star Rating: 3-star (largest family complex of its kind in Europe)
- Best For: Families with young children, multi-generational groups, couples wanting activity-led holidays
- Season: April to October
- Top Positioning: “A holiday village, not a hotel. 13 pools, all-inclusive, and Alcudia beach on the doorstep.”
- Booking Angle: High-value family repeat bookings with strong margin control on all-inclusive packages
The Experience: A Holiday Village That Delivers
Forget what you know about 3-star resorts. Bellevue Club operates more like a self-contained holiday village spread across 17 buildings beside a natural lake that connects to the sea.
The accommodation ranges from studios at 37 square metres to one-bedroom apartments at 47 square metres. Every unit comes with a kitchenette, Smart TV, and a private balcony or terrace. The apartments sleep up to five, which makes them a practical choice for families who want extra space without the price tag of a suite-style hotel.
The grounds are where this resort stands out. Thirteen outdoor pools include two toddler-safe splash areas and three with waterslides. Two large outdoor playgrounds and a dedicated kids’ zone keep younger guests busy while parents take a breath by the pool.
For Your Client Conversations: Families with children under 10 are the sweet spot here. The combination of safe pool areas, entertainment and spacious apartments means parents get a holiday too. That is a selling point worth leading with.
Pueblo Espanol: The Heart of the Resort
At the centre of Bellevue Club sits Pueblo Espanol, a purpose-built leisure boulevard with restaurants, bars, games areas, shops and fairground-style attractions.
The open-air theatre hosts nightly shows and family entertainment under the stars. With capacity for over 2,500 guests, it is one of the largest outdoor entertainment spaces on the island. During the day, families can explore the boulevard for food, souvenirs, and excursions. In the evening, it comes alive with live performances and activities for all ages.
Multiple dining venues cover everything from international buffets to Italian cuisine, snack bars dotted around the resort, and a dedicated restaurant for guests booking through select tour operators.
The Booking Angle: All-inclusive is available and it is the option most families choose. For agents, this simplifies the quoting process and gives clients price certainty before they travel. You set your pricing, you control the margin, and the client knows what they are paying before they pack. That combination is hard to beat for family bookings.
Active Holidays Without the Effort
Bellevue Club is not the type of resort where guests sit still. Tennis courts, padel, mini golf, go-karts and an outdoor gym give active families plenty to do beyond the pools.
For parents who want a proper workout, the fitness area is open daily. For kids who want something different from swimming, the entertainment team runs a full daily programme with games, competitions and activities.
Bicycle hire and car rental are available on-site, which opens up the wider area for day trips. Alcudia’s old town is a short drive away, and the Albufera Natural Park to the south offers walking routes through protected wetlands. Palma de Mallorca is 65 kilometres from the resort.
The Client Conversation Starter: “If your family wants a holiday where the kids are sorted and you still feel like you had a break, this is worth looking at.” That line alone has started more family bookings than any brochure.
Location: Alcudia’s Northeast Coast
Puerto de Alcudia sits on Majorca’s sunny northeast coast, known for its long stretch of golden sand beach and shallow, calm waters. The beach is a short walk from the resort, making it easy for families to split their day between pool and sand.
Alcudia’s historic old town, with its narrow streets and traditional markets, is around 15 minutes by car. The Tuesday and Sunday markets are popular with visitors and give clients a taste of local Majorcan life beyond the resort.
For families who want a day out, Hidropark water park is within walking distance. The wider area offers boat trips, cycling routes, and access to quieter beaches further along the coast.
How to Position This for Clients
O7 Bellevue Club is not a luxury resort. It is not trying to be. What it does well is deliver a fun, practical, fully loaded family holiday at a price point that feels fair.
Position it as the resort where kids have the time of their lives and parents do not need to plan every minute. The all-inclusive takes the stress out of budgeting. The pools and entertainment handle the fun. The beach is close enough for a change of scenery.
Within JLT, agents have found that multi-generational groups are increasingly asking for properties that can handle grandparents, toddlers and teenagers all at once. Bellevue Club has the space and the variety to do that well. If those enquiries are landing in your inbox, this is one to have in your back pocket.
One More Thing: The resort opens in April and closes in October, so availability tightens during school holidays. If clients are thinking about summer in Majorca, it is worth getting quotes out sooner rather than later!
