If you’re building out your Cuba portfolio, Simply Cuba deserves a close look. This is a supplier that gets what today’s travellers actually want: real cultural connection, sustainable practices, and experiences that go deeper than surface-level sightseeing.
Founded by Orsolya and Yoanis (an Australian traveller and experienced Cuban guide whose love story began in Havana), Simply Cuba blends international travel expertise with genuine local knowledge. Their approach centres on responsible tourism that benefits local communities while delivering the kind of memories your clients will talk about for years.
From Havana’s cobbled streets to the UNESCO-listed tobacco fields of Viñales Valley and the pristine beaches of Cayo Jutías, Simply Cuba creates immersive journeys that stand out with authenticity in a busy market.
Why this matters for JLT agents: Your clients are getting savvier about where their tourism dollars go. Having a supplier in your toolkit that leads with authenticity and sustainability gives you a genuine edge when presenting compelling travel options.
What Sets Simply Cuba Apart
Simply Cuba doesn’t do surface-level tours. Every experience is led by local Cuban guides with deep expertise in sustainable tourism, ensuring your clients gain real insights into Cuban history, culture, and daily life. The participant-to-leader ratios stay low, creating personalised experiences with genuine attention to detail.
Sustainability isn’t a marketing add-on here. It’s baked into their operations. Guests stay in comfortable local casas and small B&Bs, eat at family-run paladares, and support local artisans. This means tourism pounds go directly to Cuban families, not state enterprises.
There’s also a photography focus that appeals to the Instagram generation. Expert photo guides help travellers capture Cuba’s stunning birdlife, pristine waters, and compelling portraits while building impressive Cuban photographic portfolios. This matters when you’re booking for clients who want both meaningful and memorable content.
Why this matters for JLT agents: When you can confidently tell clients their trip will directly support local families while delivering incredible experiences, you’re not just selling travel. You’re selling values alignment. That builds loyalty and referrals.
Ideal Client Profile
Simply Cuba shines with culturally curious travellers who want more than basic beach holidays. Think solo adventurers seeking authentic connections, photography enthusiasts hunting for unique compositions, and eco-conscious clients who care deeply about responsible travel choices.
The sweet spot? Clients who appreciate tailor-made experiences over package tours. Whether they want romantic escapades, cultural deep-dives, or adventurous exploits, Simply Cuba creates personalised itineraries without sacrificing their commitment to authenticity.
Niche markets represent real opportunity here. Photography tours, nature and wildlife experiences, and conscious travel segments often have higher spending power and value unique experiences over price points. Simply Cuba serves all three beautifully.
Why this matters for JLT agents: The clients who book these experiences tend to be repeat bookers and strong referral sources. They’re also typically less price-sensitive because they understand the value of what they’re getting. That’s good for your commission structure and your client retention.
Prime Destinations and Experiences
Viñales Valley
This UNESCO World Heritage site is growing in popularity for 2025. Guests experience tobacco farms using traditional ox-drawn ploughs, limestone mogote hiking, and stays in family-run casas particulares. The valley offers that rare combination of culture, adventure, and sustainability that today’s travellers crave.
Havana
Simply Cuba goes beyond typical city tours. Your clients get access to neighbourhood projects, private paladares, and meetings with local restaurateurs and artists. They explore Centro Habana, Old Havana, and Vedado through the eyes of urban historians, musicians, and street photographers.
Cayo Jutías
Often called Cuba’s best beach, this pristine 3km stretch delivers turquoise waters, white sand, and abundant marine life (including hundreds of starfish). It’s the perfect counterpoint to cultural experiences, giving clients that beach time without the resort feel.
Why this matters for JLT agents: These destination experiences create compelling value propositions. The combination of cultural immersion and natural beauty gives you multiple selling points for diverse client preferences.
Agent Perks and Support
Simply Cuba makes your job easier. Their booking process eliminates common Cuba travel complications, with full on-ground support ensuring smooth operations from arrival to departure.
The authentic, sustainable experiences led by locals give you strong talking points when presenting Cuba options. You can honestly tell clients they’re getting genuine local connections, insider access, and meaningful cultural exchange through experienced guides who know the island intimately.
Small group and tailor-made itineraries mean you can serve both individual travellers and small groups with one supplier, simplifying your vendor relationships. The photography focus opens doors in growing niche markets, while the sustainability angle speaks directly to eco-conscious travellers.
Their expertise in responsible tourism also helps if you’re navigating complex requirements for legal US travel to Cuba. Their community-focused approach aligns perfectly with “Support for the Cuban People” category requirements.
Why this matters for JLT agents: Good supplier relationships make your business run smoother. When you have a partner handling the complicated bits while delivering exceptional client experiences, you free up time to focus on growth and client relationships.
Why This Spotlight Matters Now
Cuba’s tourism landscape is changing in 2025. While overall visitor numbers have declined, average spending per tourist has increased. That signals a move toward higher-value, experience-focused travel. That’s exactly what Simply Cuba specialises in.
The growing emphasis on sustainable travel as a mainstream trend (not a niche one) positions Simply Cuba perfectly. Their community-focused approach addresses what travellers want while supporting local economies. That creates positive word-of-mouth and repeat business.
For your Cuba portfolio, Simply Cuba fills a specific need: delivering transformative experiences for clients who want authentic, sustainable, and genuinely memorable journeys.
Why this matters for JLT agents: Getting ahead of market change means building relationships with suppliers who serve emerging trends, not fading ones. Simply Cuba positions you well for where Cuba travel is heading, not where it’s been.
Ready to Explore Simply Cuba?
If you’re looking to boost your Cuba offerings with a supplier that delivers on authenticity and sustainability, Simply Cuba is worth exploring. They’re a strong addition to any agent’s toolkit, particularly if you’re serving clients who value meaningful travel experiences.
Have questions about how Simply Cuba might fit your client base? Reach out to us! We’re always here to help you build the supplier relationships that support your growth.
