Tourism That Cares is now available to JLT agents through the supplier portal. This boutique African DMC operates across Southern and East Africa, offering bespoke safari experiences with a focus on responsible tourism and genuine local engagement.
The company brings over 80 years of family safari heritage to the partnership. Every itinerary is built around the individual traveller rather than templated from existing packages.
Destinations Covered
Tourism That Cares operates across nine African countries: South Africa, Botswana, Kenya, Tanzania, Zambia, Namibia, Zimbabwe, Rwanda, and Mozambique.
Their scope includes classic Big Five safaris in iconic reserves, off-the-beaten-path wildlife experiences, multi-country itineraries, and lodge-based luxury stays. They handle cross-border logistics, internal transfers, and accommodation coordination across all nine destinations.
Quick Context: Multi-country African itineraries involve complex logistics. Border crossings, seasonal wildlife patterns, internal flights, and timing considerations vary significantly across the continent. Having a DMC with on-the-ground presence across multiple countries simplifies this process for agents.
Specialist Areas
Tourism That Cares has developed expertise in several niche areas that many operators do not cover in depth.
Kosher Travel
They understand dietary requirements, Shabbat logistics, and cultural sensitivity for kosher travellers. This is built into their planning process rather than treated as an add-on request.
Accessible Safaris
They design itineraries for travellers with mobility challenges or special needs. This includes accommodation selection, vehicle arrangements, and activity planning that accounts for accessibility requirements.
Milestone Celebrations
Honeymoons, significant birthdays, anniversary trips, and group adventures where personalisation and attention to detail are priorities.
Special-Interest Expeditions
Photography-focused safaris, birding trips, and other specialist experiences for clients with specific interests.
The Practical Bit: These niches represent client segments that often struggle to find suitable operators. Kosher travellers, clients with mobility requirements, and those seeking genuinely personalised milestone experiences frequently face limited options. Having a supplier with documented expertise in these areas expands what agents can offer.
Service Model
Tourism That Cares operates on a bespoke service model. Key features include:
- Tailor-made itineraries created to client specifications, not modified versions of existing packages.
- Accommodation options ranging from authentic budget stays to five-star luxury lodges.
- Private guided safaris and small-group experiences.
- Competitive pricing structures that allow margin flexibility for agents.
- On-the-ground support for logistics, changes, and problem resolution during trips.
Their approach pairs exceptional travel experiences with a commitment to community upliftment and conservation. Clients contribute to local economies and conservation efforts through their bookings.
For Your Client Conversations: A growing segment of travellers ask about the impact of their trips. “How does this benefit local communities?” and “What conservation efforts does this support?” are increasingly common questions. Tourism That Cares provides clear answers to these enquiries.
Client Fit
This supplier is suited to several client types:
Couples seeking honeymoons or romantic getaways that feel personal rather than generic. Families wanting children to engage with wildlife and local communities in meaningful ways. Travellers with specific dietary, religious, or accessibility requirements. Clients who prioritise responsible tourism and want their travel to have positive local impact. Photography enthusiasts, birders, and other special-interest travellers seeking expert-led experiences.
How to Access
Tourism That Cares is available through the JLT supplier portal. Agents can request itinerary quotes, access destination information, and connect directly with the Tourism That Cares team.
For questions about specific client requirements or complex itineraries, reach out to the JLT team for guidance on how to position enquiries.
