One of the most common questions asked by people considering a career in travel is: “Do I need formal qualifications or years of experience before I can start?”
The short answer is no. In the UK, there are no legal requirements to hold a tourism degree or hospitality diploma to become a travel agent. What matters instead is structured training, clear processes, and the willingness to learn as you go.
Breaking the Myth
There’s a long-held belief that agents need years in the industry or expensive tourism courses to be taken seriously. The reality is very different. Success in travel isn’t about encyclopaedic knowledge, it’s about:
- Understanding how the industry works
- Knowing legal responsibilities and client protections
- Getting confident with booking systems
- Learning from experience once you’re live with clients
The Training That Counts

When JLT created its academy, the assumption was that new agents would need months of detailed modules before feeling ready. In practice, the most valuable training turned out to be very practical.
The legal basics. ATOL protection, Package Travel Regulations and trust accounts form the backbone of client safety. These are non-negotiables, but once explained clearly, agents find them much less intimidating than expected.
Booking systems. Most people worry about “getting it wrong”, but with training, agents quickly learn the logic of searching, quoting, adding commission and confirming bookings. The real skill is knowing how to resolve issues when they arise.
Supplier knowledge. With over 200 partners, no one can know everything on day one. The focus is on where to find information, which suppliers suit which clients, and how to build relationships. Suppliers actively support agents through training, webinars and FAM trips.
Client communication. This isn’t about scripts. It’s about listening, setting expectations and handling challenges calmly — especially when things don’t go to plan.
How Long Does It Take?

JLT’s Academy has 26 modules covering everything from legal compliance to booking scenarios. Most complete it in 3–4 weeks alongside existing commitments.
But the truth is, the real learning happens afterwards. First bookings, first complex itineraries, first tricky client questions — these experiences build confidence faster than any classroom.
Ongoing Support Matters
Travel doesn’t stand still. Destinations open, suppliers evolve, regulations shift. Weekly Q&A sessions, supplier webinars and peer groups mean agents continue to learn long after they finish their initial training.
Those who thrive are not necessarily the ones who start with the most knowledge, but those who stay curious and committed to learning.
Why It Matters

For many, the training question is really about confidence: “Am I good enough to do this?”
The answer is yes — with the right foundations, ongoing support, and a genuine desire to get it right for clients.
Travel agents aren’t expected to know everything from day one. What clients want is someone who cares about their trip, understands the protections in place, and knows how to find the right solutions.
The training provides the foundation. The rest is built through experience, consistency and curiosity.
