One of the first questions people ask when considering becoming a travel agent is: “But what do I get?”
It’s a fair question. Nobody wants to sign up for something without knowing what they’re walking into. Through experience, we’ve learned that the clearer we are about what partnership with JLT looks like, the more confident people feel about taking the leap.
So here it is. No fluff, no hidden extras. This is what’s included when you partner with JLT.
Quick Answer
You get comprehensive training, a live booking system that handles quotes and payments, access to 200+ ATOL-protected suppliers, a supportive community, and ongoing mentorship. Everything needed to run your travel business from day one.
You’re not left to figure it out alone. The systems, support, and structure are already there.
We built this for people who want to run your business confidently without needing a tech degree or industry connections to get started.
The Foundation: What Everyone Gets
When someone joins JLT, they start with our Business Package. This is the core tier that includes everything needed to operate as a professional travel agent.
Training That Makes Sense
The JLT Academy covers the non-negotiables. ATOL protection, Package Travel Regulations, trust accounts, booking systems, and customer service standards. It’s structured but flexible. You move through at your own pace, with support available when you need it.
New agents often worry about feeling overwhelmed, but the training is designed to build confidence through doing. You learn the legal side, get comfortable with systems, and start practising with real scenarios before you’re signed off.
TopDog Live Reservation Platform: Your Booking Engine
This is where the work happens. Our TopDog live reservation platform is built in partnership with TopDog Travel Systems.
It brings together over 200 suppliers in one place. Instead of logging into multiple portals, you search once and see package options from different operators. You can create branded quotes, send proposals to clients, process payments, and issue ATOL certificates, all from the same system.
It handles confirmations, reminders, and documentation automatically. This means you spend less time on admin and more time with clients.
Before this platform launched, agents were juggling spreadsheets and logging into different supplier sites. Now, dynamic packages represent 30% of our sales because the system makes it simple enough to use.
200+ Suppliers (ATOL & IATA Protected)
Access to suppliers is where most people get stuck. With JLT, you’re connected to over 200 partners from day one. Tour operators, flight consolidators, hotels, transfer companies, cruise lines, villa specialists. All ATOL and IATA protected.
You’re not expected to know everything about every supplier. What you do get is training on where to find what you need, which suppliers suit which clients, and how to build relationships with account managers.
Suppliers also run regular webinars, send product updates, and offer FAM trips (familiarisation trips where agents travel to experience destinations firsthand).
The Support That Keeps You Going
Partnership doesn’t end after training. This is where JLT stands apart.
At JLT, support is built into the way we operate. Our agents aren’t left to work in isolation. There’s always somewhere to turn:
- Daily Q&A clinics on Zoom for real-time support and updates.
- Bookable 1-1 sessions for personalised guidance when you need focused help.
- Wellness and clarity calls for when you need to step back and reset.
- Ongoing email and WhatsApp support for quick answers throughout the day.
- A private agent community where members share wins, ask questions, and troubleshoot challenges together.
Community Access
Every agent joins the WhatsApp community. It’s active, supportive, and surprisingly funny. Agents share wins, ask questions, troubleshoot booking issues, and swap ideas about social media or client pitches.
There are also niche groups for specialisms like honeymoons, Disney, cruises, and luxury travel. If you’re building expertise in a particular area, you’re not doing it alone.
Ongoing Training & Updates
The travel industry doesn’t stand still. Neither do we. JLT continuously adds new training modules, updates systems, and keeps agents informed about changes in regulations or supplier partnerships.
The Business Setup
You’re not building from scratch. JLT provides the infrastructure.
Your Own Brand
You operate under your own business name, but with JLT backing. You get a @thejltgroup.co.uk email address, branded quotes and proposals through the TopDog platform, and the flexibility to present yourself however suits your niche.
Commission Structure
JLT operates on an 80/20 commission split. Importantly, commission is processed prior to travel, once suppliers have paid in full. Weekly payouts mean you’re not waiting months to see income from bookings.
Professional Protections
Professional Indemnity and Public Liability Insurance are included. You’re covered from day one.
Travel Agent Rates
Agents get access to discounted travel rates for personal trips. It’s a perk that helps when you’re building destination knowledge or just taking a holiday.
Social Media & Business Development Academy
Business Package agents also get access to the Social Media and Business Development Academy. This includes training modules on Instagram strategy, Facebook for business, TikTok for travel agents, Pinterest content planning, blogging basics, email marketing, Canva for content creators, and customer service best practices.
It’s designed to help you build visibility and attract clients through content rather than cold outreach.
Scaling Up: First Class Package
For agents who want to grow faster with deeper mentorship, there’s the First Class Package. This includes everything in Business, plus more intensive coaching and advanced strategy training.
Weekly Private Coaching Courses
First Class agents get access to weekly private coaching courses that focus on business strategy, mindset, accountability, and growth. It’s high-touch support for agents serious about scaling.
Advanced Training Modules
Beyond the Social Media Academy (which is included in Business), First Class agents get additional modules covering niche building, sales funnels, automation, and personal branding frameworks. These are designed for agents who want to build a recognisable brand and position themselves as specialists.
Private WhatsApp Mentoring Group
First Class agents get access to a smaller, more focused WhatsApp group for accountability and faster feedback on strategy and growth.
Who This Suits:
Builder Ben types who want to scale an agency, or agents like Luxury Leanne who need branding polish to attract higher-value clients.
The Honest Bit
Let’s be clear about what JLT isn’t.
You’re not getting sales scripts or recruiting targets. You’re not joining a pyramid scheme or any MLM-style model. There are no mandatory monthly quotas or pressure to hit specific numbers.
You’re also not getting a ready-made client list. You build your own business. JLT provides the tools, training, and support, but the client acquisition is yours to manage.
So, What’s It All Add Up To?
Partnership with JLT means you get the systems, the suppliers, the training, and the community needed to operate as a professional travel agent. You’re not left guessing. You’re not paying extra for essentials. And you’re not alone when things feel hard.
The Business Package gives you everything to start, including the Social Media Academy. The First Class Package gives you everything to scale with weekly coaching and advanced strategy training. Both are designed around one principle: your success is our success.
If you’re still wondering whether this is the right fit, the best next step is to request an info pack or join our Facebook community to see the stories from agents already building their businesses.
Ready to learn more? Email bookings@thejltgroup.co.uk or join our free Facebook group to connect with current agents and see what partnership with JLT looks like in practice.
