TL;DR
- KAYAK’s UK summer report has a full week abroad starting from around £427, flights and accommodation included.
- Late August and early September flights come in roughly a third of peak July prices.
- Domestic UK hotel searches are up around 13% year-on-year.
- The numbers are brilliant ammunition against the “travel is too expensive” worry.
- Friday-feeling reminder… there is real value out there for the clients who feel priced out.
What’s Happening at the Value End
Let us end the week on something genuinely cheering. KAYAK’s UK summer report has landed, and the numbers are a lovely antidote to all the “holidays cost a fortune now” headlines. According to the data, a full week abroad, flights and accommodation included, starts from around £427. Prague, Brussels, Krakow and Berlin all turn up among the best-value city breaks.
If you have clients who have quietly decided a summer holiday is out of reach this year, those are exactly the figures to put in front of them.
A Closer Look
The timing data is the part worth lingering on. KAYAK’s numbers show international flights in late August and early September averaging far less than the July peak… roughly a third of peak prices, in fact. For anyone with flexibility on dates, the shoulder season is where the value sits, and that is a conversation you can have with clients today.
There is a domestic story in there too. UK hotel searches are up around 13% year-on-year, with seaside spots leading on value. So for the client who fancies a break but is nervous about overseas costs or entry rules, a well-chosen UK stay is reading well on price right now.
Where This Helps
Here is the genuinely useful bit for client chats. Price objections are the most common thing standing between a tempted client and a booking, and the most powerful answer is a concrete number. “A week in Prague from around £427” lands far harder than “we have some good deals on.” Hard figures cut straight through the worry.
The shoulder-season angle is your other gift here. So many clients assume the only option is the school-holiday peak, when nudging a trip a couple of weeks later can transform the price. If a client has any flexibility at all, that one piece of guidance can be the difference between a no and a yes.
The Bigger Picture
The bigger picture is the reassuring one to carry into the weekend. The “travel is too expensive” story has been loud lately, and it is half-true at best. Peak dates and headline destinations are pricey, yes. But there is real value sitting just off to the side… in the shoulder season, in the less obvious city breaks, in a UK stay done well. Your job is to be the one who knows where it is.
That is a brilliant note to end the week on. Whatever a client’s budget, there is almost always a version of a holiday that works, and a good agent is the person who finds it. Here is to a weekend of helping clients realise a break is closer than they thought.
