If you have been anywhere near a London black cab, a bus stop, or the Tube this month, chances are you have spotted Air India’s new look plastered across the city. The airline’s ‘Experience New’ campaign has been running for four weeks, and it is hard to miss. There are wrapped taxis, bus panels, digital screens, and even TV spots during the ICC Men’s T20 World Cup on Sky Sports. The whole thing is designed to show UK travellers that Air India has changed, and it is worth paying attention to if you have clients heading to India.
The Headlines
- Air India launched a four-week UK campaign across 300 London taxis, 100 buses, Heathrow Express, and Sky Sports cricket coverage
- The campaign highlights 49 weekly Heathrow flights (28 to Delhi, 14 to Mumbai, 7 to Bengaluru) and upgraded cabins
- Premium Economy is now on 60% of the fleet, with retrofitted aircraft continuing to roll out on long-haul routes through 2026
- A new survey shows 80% of Indian travellers now prioritise comfort
- Campaign created by McCann Worldwide, with media by Omnicom Group
Fresh Paint On An Old Favourite
Three hundred black cabs, 100 bus panels (including five full wraps), and digital screens across high-traffic London spots are all carrying the ‘Experience New’ message. You cannot miss it if you are in London at the moment. The airline is leaning into warm Indian hospitality alongside modern touches like retrofitted Business Class and Premium Economy seats. By the end of 2026, close to 60% of the widebody fleet will have modernised interiors, so there is real product behind the posters.
The Route Picture
Air India runs 49 weekly flights from London Heathrow to three Indian cities: 28 to Delhi, 14 to Mumbai, and seven to Bengaluru. That is a solid spread for agents working with corporate accounts or leisure clients heading to family events, weddings, or onward connections across India and Southeast Asia. The Summer 2026 schedule includes more retrofitted aircraft on long-haul routes, with new Boeing 787-9 and Airbus A350-1000 deliveries expected later this year. Premium Economy is now available on 60% of the fleet. A recent survey found 87% of Indian travellers see comfort as practical rather than indulgent, with 80% saying it matters more than ever. That is a helpful data point when talking to clients about upgraded fares.
For Your Client Conversations
The visibility of this campaign gives you a natural conversation starter. If your clients have noticed the ads on the Tube or during the cricket, you can build on that by talking through specific product improvements: redesigned Business Class, updated menus, and the growing Premium Economy footprint. The 49 weekly flights from Heathrow also mean flexibility for scheduling, whether you are looking at a last-minute corporate trip to Bengaluru or a family holiday to Mumbai.
Agent Advantage Insight
Use the buzz from Air India’s London campaign to bring up upgraded cabins with clients on India routes, especially those who value comfort but have not considered Premium Economy before. With 49 weekly Heathrow flights and 60% of the fleet now featuring the product, there is healthy availability to work with.
