05 Aug

Aurora Winter Lodge: Why Our Agents Are Talking About This

Janine Loves Travel — Hotel of the Week

What caught my eye about this one is the address. The Aurora Winter Lodge sits in Lannavaara, a peaceful village deep inside the Arctic Circle, well away from the busier commercial resort towns most families picture when they hear the word Lapland.

For agents with clients weighing up a festive splurge, that distinction is the whole pitch. This is a genuine named property in an authentic setting, not a packaged theme-park Santa queue. Transun, the specialist behind it, has been running trips to Lapland for more than 40 years and has added extra 2026 capacity to the break.

Luxury Aurora Retreat in Swedish Lapland

Quick Agent Brief

  • The package: 3-night break, full-board at the Aurora Winter Lodge, Lannavaara, Swedish Lapland. Return flights, thermal suits and boots all included.
  • The programme: a full-length husky safari, a snowmobile safari through the wilderness, and a visit to a traditional Sami reindeer camp.
  • Perfect for: family clients who want an authentic, away-from-the-crowds Christmas and have the budget to do it properly.
  • Why agents love this: one named lodge plus a complete Arctic itinerary, so you are selling something concrete rather than a vague “Lapland trip”.
  • Janine’s take: the away-from-the-crowds setting does most of the selling for you.
  • Action point: December 2026 dates are limited to one departure per airport. Secure clients now with a £200pp deposit.

Lannavaara: The Address That Sets This Apart

Most Lapland breaks funnel families into the same handful of resort towns, and by late December those places are busy. Lannavaara is a different proposition. It is a quiet Arctic village, and the Aurora Winter Lodge is the base your clients stay in throughout, on a full-board basis.

For the parent who has saved for a once-in-a-childhood trip, “quiet and authentic” is exactly the reassurance they are looking for. Nobody wants to spend that budget and then queue. Away-from-the-crowds is the most common objection agents hear from families about Lapland, so a property that answers it directly is worth having in your back pocket.

The included thermal suits and boots matter more than they sound, too. It removes the biggest pre-trip worry for parents kitting out children for the Arctic, and it is one less cost for your client to budget separately.

Three Arctic Days Your Families Remember

The itinerary is where this earns its price. Over the three nights, guests take a full-length husky safari, a snowmobile safari across the snowy wilderness, and a visit to a working Sami reindeer camp.

Husky safari sled team running through snowy Arctic wilderness

The husky safari is the headline for most families, and being a full-length run rather than a token loop is a genuine selling point you can lead with. The snowmobile safari gives the adults their own moment. At the reindeer camp, children feed the reindeer and learn about one of the world’s oldest indigenous cultures first-hand.

That’s the bit I’d lead with. It is the part that turns a snow holiday into something with a story attached, and it is the detail I would build the whole pitch around for the right family.

The Family Client This Was Built For

This is not a budget option, and it is not trying to be. Prices run from £1,249 to £1,299pp for adults and £1,149 to £1,199pp for children, with a £200pp deposit to secure. December 2026 dates are split across five airports, each carrying a single departure: Edinburgh (Fri 4 Dec), London Gatwick (Mon 7 Dec), Bournemouth (Thu 10 Dec), Belfast (Sun 13 Dec) and Norwich (Wed 16 Dec).

Reindeer being fed at a traditional Sami camp, Arctic Scandinavia

The client angle here is straightforward. This suits the family who has decided Christmas is the trip they want to spend on, and who values authenticity over a big-brand resort name. You are matching a genuine festive splurge to a genuine place, and the full-board, kit-included structure means you can quote a clean, near-complete figure with few nasty surprises later.

Availability on named-property Christmas breaks moves fast once families start committing, and a £200pp deposit holds the place while your client arranges the rest. For anything trade-side, Transun’s Head of Trade Relations, Dino Toouli, is your contact.

Secure your clients’ dates before the five December departures fill.

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Janine

Janine is the founder of The JLT Group and your go-to guide for building a travel business that fits real life. With a background in coaching and a deep love of travel, she’s all about helping everyday people find freedom, fun, and fulfilment in the world of travel entrepreneurship. Learn more about her journey and values on our about page.

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