Black Friday travel campaigns launched this week across UK suppliers, with most running through early December. If you’ve been watching your inbox or scrolling social media, you’ve probably noticed the uptick in promotional emails and ads.
Here’s a roundup of what’s currently available, how long campaigns are running, and some context around the timing.
What You’ll Be Seeing Across Different Suppliers
TUI has tiered savings based on booking value: £100 off holidays over £1,000, £200 off over £2,500, and £300 off over £3,500. Travel dates cover January 2026 through October 2027. The campaign runs through 2 December.
Jet2holidays is offering £100 per person off across all product types, including packages, villas, and city breaks. For a family of four, that works out to £400 in savings. This campaign also ends on 2 December.
MSC Cruises has 30% off selected 2025/26 sailings departing from Southampton. The campaign runs through 7 December.
Royal Caribbean is offering savings up to £760 off cruise fares, with third and fourth guests able to book from £99 each when sharing a cabin. There’s also up to 50% off onboard extras like drink packages and excursions. This runs through 8 December.
Virgin Voyages is running what they’re calling their largest Black Friday offer: buy one fare, get the second at 80% off (which works out to 40% off both passengers), plus up to $400 in bar tab credit. Some sailings start from $99 per person, per night. The campaign runs through 4 December.
Norwegian Cruise Line has 50% off all sailings across their fleet with no set end date, plus up to £250 per person airfare credit on selected cabin bookings.
Why November for Travel Deals
UK retail data from the British Retail Consortium showed that October 2025 retail sales grew just 1.6%, the weakest performance since May. The BRC noted that consumers were holding back spending in anticipation of Black Friday deals.
This pattern shows up in travel bookings as well. Research from TravelSpike found that hotels running Black Friday campaigns in 2025 saw direct bookings increase by 63.8%, with conversion rates up 36% during the promotional period. Hotels that didn’t participate in Black Friday campaigns saw more modest growth or declines.
The timing aligns with when many people are planning holidays for 2026 and 2027. School holiday dates are known, budgets have been set, and research has often already been done.
What The Press Is Reporting
Travel Weekly UK spoke with independent agents who said Black Friday 2025 campaigns have “shifted the dial” compared to previous years, with offers launching earlier and running longer than in 2024.
Norwegian Cruise Line’s 50% off promotion and Jet2holidays’ £100 per person discount have been mentioned as particularly straightforward offers to present to clients.
For context, between 5% and 10% of TUI’s UK bookings came through independent travel agents in 2024. While that’s a small percentage of annual volume, the concentrated nature of Black Friday can mean higher activity during this specific window.
How Families Benefit
Family bookings often see the most significant savings during these campaigns.
TUI’s £300 discount applies to bookings over £3,500, which often includes family holidays during peak summer dates. Jet2holidays’ £100 per person structure means a family of four saves £400. Royal Caribbean’s offer of third and fourth guests from £99 each when sharing a cabin can represent significant savings for families compared to standard pricing.
According to consumer research, nearly 1 in 4 Black Friday shoppers plan to spend £1,000 or more on holiday purchases in 2025.
Travel Tuesday on 2 December
Travel Tuesday falls on 2 December this year (the Tuesday following Thanksgiving in the US). Search interest for “Travel Tuesday” has increased by more than 500% between 2021 and 2023, according to travel industry data.
Travel Tuesday specifically targets travel bookings rather than general retail, and can provide another opportunity for clients who didn’t book during the Black Friday weekend itself.
Worth Knowing
Black Friday travel campaigns represent a concentrated booking period where suppliers offer promotional pricing to encourage advance bookings for 2026 and 2027 travel.
Most campaigns run through early December, with end dates ranging from 2 December to 8 December, depending on the supplier.
The combination of promotional pricing, known travel dates for next year, and the seasonal timing creates conditions where booking activity tends to increase compared to typical periods throughout the year.
