JLT membership sits in two tiers…Business and First Class. Business is the working infrastructure of a full travel business, ready to run from day one. First Class adds a structured marketing programme and closer coaching around it, for agents who want to move faster.
Neither is the “cheaper” or “premium” one in any meaningful sense. The commercial model is identical across both. Licence access, supplier network, and booking machinery sit at the same level. What differs is how much of the marketing and mindset layer arrives pre-built, and how closely the coaching sits alongside an agent’s week.
Which one fits depends more on ambition than price. What kind of business does someone want to build…and how much of it do they want handed to them versus figured out on their own?
The Two Packages, Side by Side
JLT runs two memberships…Business and First Class.
Business is the core tier. It includes the full training academy, ATOL-protected booking access, 200+ suppliers, our booking platform, back-office CRM, professional indemnity insurance (with optional Agent Error top-up cover available, walked through during onboarding), a @thejltgroup.co.uk email address, the social media and business development academy, an active WhatsApp community, daily Q&A clinics, and access to agent rates for personal travel. No formal qualifications are required to start, and comprehensive training is required before booking begins…the two go together, always.
First Class includes everything in Business, and adds weekly private group coaching calls, a smaller private WhatsApp support group, and an extended module library covering niche development, branding, sales funnels, business automation, Instagram strategy, Facebook for Business, TikTok, Pinterest, blogging, email marketing funnels, Canva, customer service, and mindset.
Put simply, Business is the full working infrastructure of a travel business. First Class is that infrastructure plus a structured marketing and mindset layer, with closer coaching around it.
How This Helps Your Business
For agents whose first priority is getting the business running, Business is designed to be complete on day one. Everything needed to sell a holiday…the licences, the suppliers, the booking platform, the trust account, the insurance…is already in place. The tools and systems in the package are what an agent works with from day one, with no separate platforms or bolt-on subscriptions to buy in order to operate.
For agents whose first priority is growth speed, First Class is designed to compress the “figuring it out” stage. The extra modules and coaching calls turn what would otherwise be self-taught marketing into a guided programme. Two agents on the same tier can move at different paces, but the tools are the same.
Either way, the commercial model doesn’t change between tiers. Agents keep the majority of the commission on every booking, set their own margins within JLT’s minimum margin standards, and operate under their own brand.
The Practical Bit…Matching Package to Person
Family-first agents building around children and existing commitments often start on Business. The full infrastructure is in place, the daily Q&A clinics and WhatsApp community provide support, and the pace can flex around school runs and school holidays. Some move up to First Class later when they want a more structured push on marketing.
Growth-minded agents building deliberately toward scale often go straight to First Class. The marketing modules, automation guidance, and weekly coaching calls tend to match how these agents already think about business…as a system to be built, tested, and refined.
Career-switchers coming from a different profession vary the most. Some prefer Business because they trust the transferable skills they already bring, and want a lower-friction entry. Others prefer First Class because the structured coaching gives them a clearer weekly rhythm and reduces the anxiety of doing something new alone. Neither answer is wrong…what matters is which one removes the most doubt.
One More Thing…the Package Isn’t Permanent
Worth knowing early. The package chosen at the start doesn’t lock anyone in. Agents can move up from Business to First Class as their business grows and their needs change. The infrastructure below the two tiers is the same, so nothing is rebuilt when the move happens.
There are also two separate options if circumstances change. The first is a 30-day notice to cancel a membership altogether, with any active bookings expected to complete before the account closes. The second, separate, is a 30-day freeze that pauses a membership for agents who need to step back for a moment without ending things. Two different mechanics, for two different situations.
The Timing
For most agents, the honest answer to “which package is right for me?” arrives after a fuller conversation with the JLT team…not from a comparison chart. The differences in what’s included are clear on paper. What isn’t clear on paper is which tier will feel right for a specific person, in a specific season of life, with a specific goal.
Which is why the recommended next step isn’t to sign up immediately. It’s to book a call with the JLT team, walk through both packages together, and decide which one fits.
Featured image alt text: A calm home workspace with an open laptop, notebook and coffee cup by a sunlit window, in warm neutral tones. Overlay hook: Which Package Fits You? Featured concept: A calm morning home workspace…an open laptop on a wooden desk, a small ceramic mug of coffee, a leather-bound notebook with a pen resting across it, soft natural light through a window with a hint of a potted plant, styled in warm neutral tones (cream, soft brown, muted sage). No people, no faces, no branding, no on-screen text.
